I don't spend much on advertising. I depend on word-of-mouth through the internet to get customers. It's an "organic" approach to marketing that takes a lot of time, but has served me well. My Whizbang cider-making system, as detailed in this plan book, is a good example. Sales of the book have increased every year since 2009. More and more people are discovering the simple logic behind my homemade equipment and techniques. CLICK HERE for a full introduction to Whizbang Cider (and there are YouTube videos).